One of our primary focus points should be on generating great member experiences when building sustainable online communities. While there are many ways to achieve this, hosting events for community could be one of the easiest and most rewarding hacks for making it happen.
Community social events are structured physical/virtual gatherings hosted to bring members closer such that they contribute to individual member advancement towards the common community purpose. But, as I write this, I know you must be wondering that in a world of webinar overflow, what could you possibly do to gain the attention of your targeted community audience?
- Why am I planning this community event?
- Who is the target audience?
- How does it contribute to the overall community mission?
- What would be the theme?
- Is your event open for everyone/member-only?
- Does it spark one-to-many/many-to-many dialogue?
- Does it last for an hour(s)/distributed across days?
- Are you looking for external speaker(s)/internal member highlights?
Tips on Hosting Great Community Events
Now that your event purpose and type is clearly defined, here are some great hacks for you from the LikeMinds Community Team for hosting a great event:
- If you have several topics in mind for community social events, conduct a poll to understand which topic is of maximum interest to the community.
- Conduct a fun 10-15 mins ice-breaker for participants at the start of the fun community events. Tools like IceBreaker, Kahoot, etc. should come in handy here.
- While the events for community are on, pick real-time member/speaker quotes and share them on social media to create buzz and brand engagement.
- Make it a habit to share event highlights with the community and the world. And of course, while you are it, don’t forget to tag your participants and speakers!
- Make event highlights more appealing by adding member testimonials/quotes to them.
- Data never lies. Consider using reporting techniques for measuring both qualitative (word cloud, member quotes) and quantitative data (turn out percentage, number of returning participants, social media mentions) of your community social events when you create the internal evaluation report.
Keeping all these in mind, we hope you are well disposed to host your community events like a boss. Check out LikeMinds for more.