One of our primary focus points should be on generating great member experiences when building sustainable online communities. While there are many ways to achieve this, hosting events for community could be one of the easiest and most rewarding hacks for making it happen. Community social events are structured physical/virtual gatherings hosted to bring members closer such that they contribute to individual member advancement towards the common community purpose. But, as I write this, I know you must be wondering that in a world of webinar overflow, what could you possibly do to gain the attention of your targeted community audience?
Webinars can be exhaustive. But making it interactive helps to make it engaging.
Before we dive into this, let‚Äôs understand some of the benefits fun community events bring to us:
Events Spark Dialogue Between Old And New Members - Communities are spaces where you as a community builder foster relationships. When a new member joins the community, it is your responsibility to break the ice and make them feel comfortable. And not just around you, but your folks too. Highly engaged communities recognize this and thus have recurring events for community specifically dedicated to welcome new members.
Events Spread The Word About Your Community - In a world enveloped by online advertisements 24x7, hosting an open educational event around a topic of your community domain could be a great way of attracting potential members. Many community builders in my network have expressed discomfort in asking members for direct registrations. This is their personal, subtle go-to member expansion strategy.
Events Contribute To Member Education And Recognition - By definition, community social events are people gatherings in physical/virtual spaces. Such gatherings are mostly focused on educating members on current domain trends or providing a stage for them to share their existing learnings and being recognized. Either way, events for community help the members to learn, grow and share their knowledge with the world.
Now coming back to addressing the elephant in the room. For hosting any good event, you first need to ask yourself these four questions :
Answering these questions not only helps in gaining more clarity on your event purpose but also in developing the event pitch which you can use while marketing the community social events to your members and the outside world.
Now, the next important step is determining what is your event type. Events for community come in different shapes and sizes. If you want to keep the anticipation of your members going, you should always experiment! Here is the framework we use at LikeMinds for creating new event types -
Now that your event purpose and type is clearly defined, here are some great hacks for you from the LikeMinds Community Team for hosting a great event:
Keeping all these in mind, we hope you are well disposed to host your community events like a boss. Check out LikeMinds for more.