Over an interactive session with us, Mr. Arbab Usmani from UppSkill, one of the oldest community builders in India, came up with a new concept that is sure to revolutionize the community industry in India - Community Grid.¬†
A community grid is a framework to keep track of your community type, platform, align them with your goals, and an important tool to measure your content and the value it adds to your member community.
Let‚Äôs take a look at each of the components in the light of community management.
The first and foremost component of a community grid is the type of community we are trying to build. For example, it can be a business community of credit card owners or a leisure group of dog lovers. It might as well be a professional group of digital marketing enthusiasts. Determining the community type is the very first step towards building a community.
Choosing the right channel/platform for your community for maximum engagement is crucial for community growth. The media to be used can vary from text only to images and text, to videos and text, OR a mixture of all three. Hence the scope and nature of community interaction are determined by the channel and platform one is going to use.
If you are not using your built-in platform, then Facebook is by far the best social media platform to build and engage your community. It has wide interactive tools(image, videos, live videos, comment and likes tracking, and other analytics and insights) for a member community.
Once you choose a platform, it is necessary to align your goal, mission, and vision with the platform to be on the same page. Let‚Äôs say, for an ed-tech platform, the ultimate goal can be to educate the community on the lines of technology so that they enroll for that ed-tech company‚Äôs course.¬†
The mission is more specific and short-term. In this case, it can be to educate 1 lakh students on digital marketing. Your vision statement encapsulates the long-term purpose of your activity or business. It can make learning fun, inclusive, and accessible to everyone in your area/state/country.
In similar communities, research generates insights that might be beneficial for your community. You can perform a SWOT analysis to gain a competitive advantage. Keeping track of comments, engagement threads, what kind of content engages more is a part of the research process. ¬†
Let‚Äôs say, your competitor dog community has started a thread where they announced cash prizes for the best picture with your pet. Instead of doling out cash prizes, you can recognize the winners of the photo contest in some other way because recognition at times is a bigger incentive than monetary rewards.
Continuously tracking, researching your competitors‚Äô activities, and fine-tuning your selling strategies for your business within a community is a must.¬†
Rules are super important for managing activities in the way you want. Setting aside rules for your community members can be of two types.
Let‚Äôs face it! It‚Äôs tough to consistently come up with engaging posts. Content can be categorized into filler content(quantity) and relevant content(quality). High-quality content like podcasts, webinars are instrumental in spreading word of mouth and acquiring new members, and building your community.¬†
On the other hand, filler content like polls, a news feed, and interesting trivia can be used to retain community members. They instill that air of freshness when content starts to feel regular and mundane. The relationship between content and members needs to be constantly tracked and worked on. It helps the community to grow productively and influence your business positively.
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