Hi There,

Every piece of content you encounter online is no coincidence, it's tailored specifically for you. That’s the power of content personalization, and it’s reshaping how businesses connect with their audience. User’s activities, behavior, and location, all influence the content and products that land in front of them.

According to McKinsey, brands that offer personalization drive 40% higher revenue. At LikeMinds, we’ve been deeply focused on driving this very strategy to help you unlock personalization at scale.

This past month has been all about refining the personalized user experience. From customized feeds to a Q&A feed inspired by Quora, let's dive into some key innovations that are taking the spotlight.

Personalized Feed

Imagine you’re launching two distinct products, each designed for a different segment of your audience. How do you ensure each group sees what’s most relevant to them? That’s where personalized feeds come in. By leveraging users' interests, followed topics, and community trends, we craft feeds that deliver the right content to the right people.

Our advanced post-ranking system ensures users effortlessly discover engaging, relevant content tailored to their preferences. This feature is already live on Flutter and is planned to be rolled out on ReactNative, ReactJS, Android, and iOS by the end of Q4 2024.

Feature Parity

Consistency matters, especially when it comes to user experience. This month, we made significant strides toward feature parity, ensuring that no matter the platform, your users enjoy a unified, seamless experience.

On Flutter Chat SDK, we've rolled out key features such as link previews, GIF support, video handling, PDF, and image sharing to make user chat interactions richer and more dynamic. On the ReactJS chat SDK, we’ve introduced chatroom topics, and on the ReactJS feed SDK, we've added thumbnails for reels, bringing more interactivity and visual appeal.

Theme of the month: Q&A Feed

A 360° self-sustaining space where users can ask questions, seek advice from experts, and engage with peers. Inspired by Quora, this Q&A feed brings multiple benefits beyond user engagement:

• Drive organic traffic
• Reduce high support costs
• Enhance SEO through user-generated content

Overall, this month’s updates focused on further elevating feed and chat capabilities. If you're eager to explore how these features can fit into your specific use case, we’re here to help!

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