"Most of us, as community managers, didn't step into crunch numbers. Whether you are a number enthusiast or not, you might be playing the game blind if you are not tracking the community metrics.
You might be coming up with interactive strategies like hosting fun events, engaging, onboarding activities, etc.; it is essential to translate them into measurable business value to track the growth and direction of your community.
Ready to track numbers?
Watch this video to learn in-depth about interpreting and visualizing community data.
Engagement metrics are most effective when you can derive meaningful information. Your team should also be able to make conclusions to advance your business goals.
Here are three steps to establish community metrics:
It would help if you started by
During our RoundTable session on How to interpret and visualize Community Data discussion, community builders mentioned that apart from the generic metrics like Member Onboarded, Retention, Engagement, etc., certain metrics were industry specific.
Let´s dive a little deeper into that:
EdTech Communities focus on providing individualized learning via curriculum, software, and services to students. These communities focus on metrics like
Software as a service (or SaaS) is a way of delivering applications over the Internet as a service. Such companies usually gauge metrics such as:
A membership website allows customers to become part of a group to use a product or service for a set period. These communities could track the following:
D2C brands manufacture, develop, and distribute products/services directly to their customers. Such communities need to keep a check on the following:
For such networks, advertising is the primary source of revenue. These communities can focus on the following:
Growing a community involves trying and testing many different techniques. A framework that would help you track your progress and define a structure is AARRR.
The AARRR framework involves Acquisition, Activation, Retention, Referrals, and Revenue. It is your guidebook to building a healthy community."