Hi There,

TikTok recently partnered with Amazon to transform the scrolling experience. By integrating in-video product tagging, users can now shop directly from Amazon within the TikTok video feed without having to redirect to a shopping page.

They have upgraded their regular video feed to a Video commerce feed that perfectly leverages the scrolling habits of millions and their impulsive shopping tendencies. It’s only a matter of time before other social platforms like Instagram and YouTube adopt similar features.

The video commerce feed is not only a genius stroke at enhancing the shopping experience but also serves as a powerful conversion strategy. But why is a platform like TikTok ideal to implement an in-video purchasing model?

There are many reasons why short-form videos are becoming more popular among consumers and companies. And one of the key factors is the constantly shrinking consumer attention span. It’s easier than ever to lose a potential customer. Now, you have to provide value instantly.

This is why marketers reported the highest ROI in 2023 from short video content.

Today, professional platforms like LinkedIn are also prioritizing video content over traditional text and image sharing. It performs better for several reasons, but here are a few standouts -

• Mobile-first experience
• Enables in-video transactions
• Easy and quick to consume
• Attention-grabbing and shareable
• Encourages user engagement
• Establishes personal connect

Align video content with your unique use case

Short videos can be used to facilitate more than just engagement. To harness this, a video commerce feed is a brilliant strategy to -

• Showcase product launches and demos
• Build in-app shopping experiences
• Feature expert reviews and tutorials
• Highlight customer testimonials
• Collaborate with influencers

Integrate video commerce feed into your app

In our previous newsletter, we shared the excitement we have for launching our new video commerce feed. After researching for months, we have engineered it to meet your needs perfectly. Consider it our one of the finest innovations yet. :)

With advanced features like in-video product tagging, low-latency streaming, content moderation, and more, we are committed to bringing a reel-like experience to your app within minutes.

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