CommunityHood RoundTables keeps getting insightful. The 11th Roundtable Episode discusses the role of Community Marketing in a Business to Business and a Business Consumer Environment.
We discussed the role of a community manager in both domains, strategies to grow, audience acquisition models, and a lot more with industry experts.
Watch the highlights of the session here:
B2B vs B2C: Community Marketing
The event formats for B2B organizations are focused on startups/freelancers. These include networking events, product showcases, and brand collaborations. These events also help generate inbound leads, thereby increasing the customer base.
In a B2C scenario, events are geared toward networking. There can be multiple types of networking events like speed networking, traditional networking, and subject-specific networking; where we gather and discuss a subject or even industry-based networking
B2B business models offer a superior opportunity for building depth due to the higher ticket space, which allows for a longer relationship scope, and therefore more room for experimentation. The B2C business model, on the other hand, is extremely volatile since its purpose is to convert members into customers.
The level of churn in B2C is very high. For B2B it is very unlikely for users to churn out the next day. That's an important aspect to consider while working on these two segments. The task of finding and retaining users is crucial task for community members in a B2C environment.
In both B2B and B2C domains, the importance of one on one engagement is huge. It can help identify high-potential members and understand the problem statements that your community can solve for the members.
Interesting ways to increase such engagements are offline events and creating a sub-community in your community that is led by the ambassadors of the community.
Campus ambassadors are an interesting example of Affiliates. Affiliates are a subgroup of your community that contributes towards getting you business and growing your community.
Deploy customised features on top of chat and feed in 15 minutes using LikeMinds SDK.
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Sign Up Now!CommunityHood RoundTables keeps getting insightful. The 11th Roundtable Episode discusses the role of Community Marketing in a Business to Business and a Business Consumer Environment.
We discussed the role of a community manager in both domains, strategies to grow, audience acquisition models, and a lot more with industry experts.
Watch the highlights of the session here:
B2B vs B2C: Community Marketing
The event formats for B2B organizations are focused on startups/freelancers. These include networking events, product showcases, and brand collaborations. These events also help generate inbound leads, thereby increasing the customer base.
In a B2C scenario, events are geared toward networking. There can be multiple types of networking events like speed networking, traditional networking, and subject-specific networking; where we gather and discuss a subject or even industry-based networking
B2B business models offer a superior opportunity for building depth due to the higher ticket space, which allows for a longer relationship scope, and therefore more room for experimentation. The B2C business model, on the other hand, is extremely volatile since its purpose is to convert members into customers.
The level of churn in B2C is very high. For B2B it is very unlikely for users to churn out the next day. That's an important aspect to consider while working on these two segments. The task of finding and retaining users is crucial task for community members in a B2C environment.
In both B2B and B2C domains, the importance of one on one engagement is huge. It can help identify high-potential members and understand the problem statements that your community can solve for the members.
Interesting ways to increase such engagements are offline events and creating a sub-community in your community that is led by the ambassadors of the community.
Campus ambassadors are an interesting example of Affiliates. Affiliates are a subgroup of your community that contributes towards getting you business and growing your community.
Deploy customised features on top of chat and feed in 15 minutes using LikeMinds SDK.
Let's start!