Today, we are going to focus on another integral element of every community loyalty - the Inner Circle.
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An inner circle is a small group of members within a larger community who can help you start and grow the community. These people relate to the cause and can voluntarily take up some responsibilities from time to time to scale the community and loyalty within the community. They are the ones who build a sense of belongingness in the community.
Setting Criteria : Who To Include In Your Inner Circle?
There are different kinds of personas you can include in your Inner Circle. Let‚Äôs have a look around them all.
The Enabler : The friend who quips in ‚ÄúHey, do you want to do this community workshop together?‚Äù is the friend who can be termed as a learning enabler because his interests lie in your growth. It‚Äôs hard to set new aspirations for our communities without these learning enablers, to have clarity in goal and purpose. Having people in our community loyalty programs who want us to keep growing and learning continuously are the people who help us set sail for a long and productive journey ahead.
The Rooter Guy : This is the person who roots for the progress of the community at large and not just the outcome; the person who knows how hard you have toiled on something and goes like, ‚ÄúHey buddy, congratulations on making it in the game of life.‚Äù This is a must-have person in your inner circle list because he is more process oriented than outcome and spreads positive vibes.
The Coach : All community based loyalty programs need certain members to not simply challenge our thinking but also create solutions. For example, they may say, ‚ÄúThat idea is not concrete, read this up and see if it looks better.‚Äù They could be the person who infuses fresh perspective or a person who has a skill you need to develop and is more than happy to co-work and guide to step up your experience.
The Observer : There are people who can help us see our own selves in a different light, by seeing a better version of ourselves.We, as a community, are unable to see for ourselves who we are and lose track of our core identity sometimes and that is exactly why you need spotters in your loyalty program for community to see the community members in a better light.
The Support System : Confidants are the sources of deep support within the community, those who can see beyond whatever role, job, or project you have at any point in time. Not what you‚Äôve done and achieved, but who you are, and even who you are on the path to becoming. The confidant in your inner circle offers that safe space to explore new and emerging ideas you can experiment with.